Hey everybody. Hannah Ingram here. Welcome in.
Drop your city in the chat. I want to see where everyone is.
AD-LIB: read 3 or 4 cities. 20 seconds max.
You are here because you want to sell your course, your coaching, or your service to people who have never heard of you.
Maybe you already post every day. Your people love it. They comment, they share, they tell you how much they learned. And when it is time to buy... crickets.
Or maybe you have never run a webinar at all. And you never want to feel what it feels like to give it everything, and have nobody buy.
If that is you, you are in exactly the right place.
My name is Hannah Ingram. I built my education business selling to total strangers with one webinar.
That is a big claim. So instead of telling you, I am going to show you.
And not with a screenshot. Anybody can make a screenshot. I am going to log in to my tracking account. Right now. Live. This is the software that tracks every sale back to where it came from.
SCREEN SHARE the Hyros tab. Logged in and pre-loaded BEFORE going live. Date range 2023-03-06 to 2025-10-13, tiles Cost / Total Revenue / Profit. Read the numbers OFF THE SCREEN, not from this script.
Reference only (9/24 screenshot): Cost $3,703,050, Total Revenue $7,626,455, Profit $3,923,404. Account Stats view: 21,979 sales, 353,154 leads.
There it is. Total revenue.
Read the revenue tile.
And I know what the smart people in this room are thinking. Okay Hannah, but what did you spend on ads? Did you actually make money?
Fair. It is right there.
Point at Cost, then Profit. Read both.
I show you the cost on purpose. I am not hiding anything from you tonight.
Switch to Account Stats. Point at Sales and Leads.
And those are the sales. Every one of them to a stranger.
That is my result. It is not a promise. I show it to you so you know that what I am about to walk you through is not a theory. It is working right now.
If the login hangs or asks for a code, do NOT troubleshoot on air. Say "I will pull it up for you in Q&A," click on, and do it in Q&A. Backup image: hannah-launch/proof-assets/hannah-hyros-cost-revenue-profit.png.
STOP SCREEN SHARE. Click.
And look. Every one of you gave up time today to be here. So I am going to treat you like serious business owners.
No fluff. Nothing held back. I am going to get to the point.
So here is my promise for tonight.
I am going to show you the way our team builds a webinar that sells to strangers. It is called the LESS Method.
You may have seen webinar templates before. Three secrets, this and that. What I am going to show you tonight is not that. You have most likely never heard it explained this way.
And stay to the end. I brought someone with me tonight. The person who built my first webinar that actually sold. For now, he is Mr. X. He'll join us on the call later.
Tonight you are going to find out why webinars that teach brilliantly sell terribly.
And why the webinars our team builds teach less, and sell more.
Now, what I am about to show you is going to sound backwards. Maybe even completely wrong.
And it sounded wrong to these two as well.
This is Joe and Lisa. They teach laundromat investing. When our team handed them their webinar script, they did not study it. They read it the day before the webinar. And then they read it, word for word, live.
Last thirty days: eighty-nine thousand, four hundred and thirty-one dollars.
Results not typical. Their offer, their market, their work. I will tell you more about them in a few minutes.
But before we go any further, let me answer the biggest question I get.
Do webinars still work? On strangers? In 2026?
Type "strangers" in the chat if you have ever wondered that. Even just in your head.
Read two or three.
Look at some of the people making the most money online right now.
Alex Hormozi. Codie Sanchez. Shelby Sapp. Alicia Lyttle.
Totally different industries. And they all sell with webinars and live presentations. I could have put fifty more names on this slide.
And this is not new.
Go back more than ten years. Russell Brunson. Frank Kern. Dean Graziosi. Tony Robbins. They built their businesses on presentations that sell, and they are still doing it today.
Russell Brunson built ClickFunnels, a company worth hundreds of millions, with a webinar.
And for me? My first year running webinars, one million, two hundred and thirty-five thousand dollars in sales.
And you already saw what the account looks like today. So I have been doing this for a while.
Type "new" in the chat if you are new to me. I want to see who found me for the first time today.
Read two or three.
So yes. Webinars still work. Because a webinar is just a presentation that gets you clients.
People have been winning clients, winning elections, and growing companies with presentations for hundreds of years. Doing it on Zoom does not change that.
Can we all agree on that? Type "agree" in the chat.
Read a few.
And I want you to see what that actually bought me.
I travel first class around the world now. All of it because of one webinar.
And here is what our business is today. Done-for-you webinars.
We write the script. We build the strategy, the slides and the follow-up. We put the whole thing together.
And the reason we went all in on that is because after everything I have built, there is one thing I believe more than anything else in business.
One webinar is the well.
Write that down. You are going to hear it a lot tonight.
And since I am being transparent, let me go one step further.
This webinar you are watching right now is one of ours. It is the exact kind of webinar our team builds.
And yes, I will make you an offer at the end. Why would I run a webinar without one?
So tonight, do not just listen to what I say. Watch what it does to you. By the end you will not just understand how a webinar that sells works. You will feel one working on you.
So what do I mean when I say one webinar is the well?
I mean that your whole business, no matter what you sell, comes down to one presentation.
That sounds dramatic. Let me prove it.
Tony Robbins. The most famous life coach in the world.
He started with cassette tapes, sold by an infomercial. The tapes sold you into his live event. The live event sold you into his bigger events. All the way up to his top program.
Every single product is a presentation selling the next one.
Steve Jobs. What did he do every single year to grow Apple?
He gave one presentation. He worked all year on what he was going to say in one keynote.
P90X. A home workout program. Hundreds of millions of dollars, sold by one infomercial.
And an infomercial is basically a webinar before we had Zoom.
Look at that list. The coaching business. The computer business. The fitness business.
Different industries. But what they were all really in was the presentation business.
That is what I mean when I say one webinar is the well.
It does not matter what you sell.
You are one webinar away from a completely different life.
And I know that sounds like something people say. So let me tell you where I started.
I was broke. Working in a glass factory.
HANNAH: one or two true details of your own here. What the shift was like, what you were making, what you wanted. Keep it short and real.
Then I got into real estate. Then car washes. Then laundromats.
And I started talking about it online.
That is what most of you know me for. I buy businesses, and I teach thousands of people how to do the same.
What most of you do not know is how I learned to sell it. Because it nearly did not happen.
And here is the first thing I learned, the hard way.
Strangers do not buy good offers. They buy offers that sound good.
You may think you need a better offer, a more special offer, to win. You do not. You need a better explanation.
Coaching. Fitness. Real estate education. Every one of those is what people call a saturated market.
And in every one of them, someone is winning. Not because their offer is better. Because they explain it better.
Your market is not too crowded. The best-explained offer wins.
And this is not just me.
Charles teaches people to buy their first property. Seventy-nine thousand dollars in the last thirty days.
Joe and Lisa, the ones who read their script word for word. Eighty-nine thousand in the last thirty days.
Jasmine runs a high-ticket sales academy. Four hundred and seventy-six thousand this year.
Different niches. Our team built the machine behind every one of them. Results not typical. Their offers, their markets, their work.
Now, what I am about to show you is going to sound backwards. It is going to go against a lot of what you have been taught.
But millions of dollars in tracked sales, mine and our clients', say it works.
So can I ask you for one thing? Keep an open mind for the rest of tonight. Just give it a shot in your head.
Type "I'm in" in the chat.
Read a few.
So let me walk you through how I went from a total flop to one webinar that sells to strangers. Want to see it? Type "yes".
In 2022 I started going live on TikTok. Talking about buying businesses.
Two of my videos went viral. I did not plan it. I got lucky. And suddenly I had an audience.
So I put a course together and sold it on TikTok Live. And the people watching bought. I thought I had cracked the whole game.
And then reality slapped me in the face.
Everyone who was going to buy from the viral wave already had. And the people who did not know me? They did not buy.
Same me. Same offer. Same words. The only thing that changed was who was watching.
So I did what everyone does.
Posted more videos. Link in my bio. Comment the word and I will DM you the link. Then I sat there and DM'd the link, one at a time.
Hundreds of comments. A handful of clicks. Almost no sales.
A business that only makes money when a video happens to hit is not a business. It is a lottery ticket.
And I had to be honest with myself.
If your offer only sells to people who already know you, you do not have a business. You have a fan club.
And a fan club runs out.
So I tried a webinar.
I taught for ninety minutes. Everything I knew. Every step, every framework, every tactic. I emptied the whole tank.
The chat was going crazy. "This is amazing." "Best training I have ever seen."
And then I made the offer. And almost nobody bought.
Here is what actually happened in that room.
They walked away overwhelmed. With a page full of homework. Feeling like they had enough to go try it alone.
So they said thanks. And they left.
Then I met Mr. X.
Someone who builds these for a living. He'll join us on the call later. And yes, I blurred him on purpose.
It took him about one conversation to see what I had been staring at for months. He said, Hannah, you are teaching too much. You are giving them the whole course, and then asking them to buy the course.
And then he told me the thing that changed everything. Write this down.
The best presentations do not teach. They do not convince. They do not push.
They get people to agree.
One more time. They do not teach. They do not convince. They get people to agree. Usually with things they already believe.
By the end, if it is done right, nobody needs to be sold. They sell themselves.
So we rebuilt it. Same me. Same offer. Same strangers.
Different webinar.
The first one sold. The next one sold more. And I ran that same webinar, every week, for two years. That is the account I showed you at the start.
And here is the part that changed my life. The rest of the week was mine.
I bought car washes. I bought real estate. I got on planes. Because the webinar did the selling.
I was not more talented than you. I was one webinar ahead of you.
Let me show you why this matters so much, with a simple example.
Say you get five hundred people a month on your webinar, and your offer is three thousand dollars.
If your webinar converts at two percent, that is ten sales. Thirty thousand a month.
Get it to five percent, and that is twenty-five sales. Seventy-five thousand a month.
That is five hundred and forty thousand dollars more a year. Same attendees. Same offer. Same ad spend. Different webinar.
That is an example to show you the math, not a promise. But it shows you how much one webinar is worth.
And when your webinar converts, the math fixes everything else.
Show-up rates. What you can afford to pay for ads. How fast you can grow. All of it comes after the webinar.
One webinar is the well.
Let me tell you a quick story.
There was a farmer. Poor his whole life. Worked that land until his hands gave out. Died with nothing.
After he died, they found oil under the farm. He was a millionaire the whole time. He just never drilled.
You are standing on the oil field. You have the offer. You have the results.
You do not need more land. Not another offer. Not another platform. Not another hundred videos.
You need the well. One webinar is the well.
So here is the whole plan for tonight. The LESS Method.
L. Lead with your story.
E. Expose the one lie. The single idea your whole webinar is built around. The most important decision you will make.
S. Show only what proves it. How to give real value without killing the sale. Because the way you are teaching right now is exactly what is stopping people from buying.
S. Send them to the next step.
Are you with me so far? Type "yes".
Let's start with E. And let's start with the lie most people in this room believe.
If I give enough value, they will buy.
So you post free value every day. You go live and teach. And when you finally run a webinar, you teach everything you know. Because that is what everyone told you to do. Give massive value.
That is the lie. And it is what has you stuck.
Here is what I am going to prove to you tonight.
The more you teach, the less a stranger buys.
What sells your offer to strangers is not more value. It is one webinar, built to sell instead of teach, run every week. One webinar is the well.
Here is how most people build a webinar. In order. Intro, then story, then teach, teach, teach, then the offer.
It is a timeline. And it has no center. Nothing that makes a stranger land on one decision.
That is why most webinars convert at one or two percent. Or not at all.
The webinars our team builds are not a timeline. They are a wheel.
In the middle is the one lie your stranger believes. And every story, every example, every result, every analogy is a spoke on that wheel. Everything points at one thing.
Your job on a webinar is not to teach. It is not to convince. It is to get them to agree with one new truth.
And this is why webinar templates do not work on their own.
A template is a recipe. A recipe does not cook the meal. You still have to pick the right ingredients. And the most important ingredient is the one lie.
When our team builds a webinar, most of the time goes into finding that one lie. Not the slides. Not the wording. The lie.
So what is the one lie?
It is one thing your stranger believes that keeps them stuck. And once you replace it with the truth, a truth they did not know before, they feel like they have to act on it.
The best example ever is P90X.
People thought they were not getting results because they needed more discipline. And nobody buys a workout program about discipline.
So the infomercial told them something they did not know. Your muscles get used to your workout. If you do the same routine, they stop changing. The answer is to keep changing it.
Once you believe that, you do not just want that program. You need it.
The truth, then the way it works, then the product. Every presentation that sells runs that chain.
For my car wash students, the one lie was: I need a lot of money to buy a business.
That is what kept every one of them stuck. So that is what my webinar was built to break. One lie. Not five. If you try to break five, you break none.
Remember the award ClickFunnels gave me? Here is how Russell Brunson built that company.
He got people to believe one thing. Funnels are better than websites. And if you believe that, you need funnel software. And he was the funnel software.
That is called a category of one. Nobody to compare you to.
Here is another way to think about it.
If your grandmother needed heart surgery, would you send her to a regular doctor? No. You would find a heart surgeon. And nobody haggles with the heart surgeon.
A named way of getting the result, built around one truth, makes you the heart surgeon. Not "a coach." The specialist.
Type "specialist" in the chat if you want to be the heart surgeon in your space.
Read a couple.
And since I promised full transparency, you are inside one right now.
This webinar has one belief too. Does anybody know what it is? Type it in the chat.
Read answers. Land it:
One webinar is the well. Every story I have told you tonight is a spoke on that wheel. And if by the end you find yourself thinking, I need a webinar like that, and I probably should not build it alone, that is not an accident. That is the wheel turning.
Let me show you my own.
Version one taught everything. It was built for people who already knew me. And it only sold to people who already knew me.
Then came what I call the Stranger Version. One lie. Only what proves it. Built for people who had never heard of me. That is the one that sold to strangers, every week.
And here is the part most people do not want to hear.
The person least able to find your one lie is you.
Not because you are not smart. Because you are too close to it. Let me show you what I mean.
Do you know how M&M's got famous?
During World War Two, chocolate melted in soldiers' packs. So M&M's put a hard candy shell around it.
After the war, they had to sell to everyone else, up against every candy in America. So they hired an ad man from outside the company to find what made them special.
And what did he find? The most boring fact about the product. The one the owners had looked at for years and never thought was special.
It melts in your mouth, not in your hand.
It became one of the most famous slogans in history.
That proves two things.
The one lie, the one truth, is usually embarrassingly simple.
And the owner is the last person to see it. I could not see mine. Mr. X saw it in one conversation.
That is why, when our team builds a webinar, most of our time goes into finding the one lie.
How many of you have seen the movie Titanic? Type "me" in the chat.
Now how many of you have seen the other thirteen movies about the Titanic? Nobody?
Same ship. Same iceberg. Same ending. What was the difference between the thirteen you never saw and the one you did? Type it in the chat.
Read answers. Land it:
The script. One webinar is the well.
So bring it back to you. Why did your friends buy?
Because they already trusted you. They needed a link, not convincing.
So why are strangers not buying? It is not your content. It is not your price. Your friends bought the same content at the same price.
It is that a stranger cannot trust you in fifteen seconds. And no amount of free value fixes that.
So hear me. It was never you.
Everybody told you to give more value. So you did. You did exactly what you were told.
The instructions were wrong. Not you.
Type "not me" in the chat if that landed.
Read two or three.
Now S. Show only what proves it. And this is where we meet the villain of this whole webinar.
The teaching brain.
It is that voice inside you that screams: if I do not give these people massive value, if I do not impress them, if I do not pile it on, I have failed them.
I have it too. Right now, on this webinar, it is screaming at me to teach you everything. I am fighting it as I talk to you.
And here is the hard truth. The more you teach, and the better your information is, the less you sell.
That is why people will love you. They will tell everyone how amazing your webinar was.
And they will not buy.
Because when someone feels satisfied, they do not buy. And when you hand them something to go do, they go try it. And if they fail on their own, they do not blame themselves. They blame you.
And there is research on this. A psychologist at NYU named Peter Gollwitzer studied how the brain works when it is deciding, versus when it is doing.
What he found is that once your brain switches from deciding to doing, it stops making new decisions. It locks in on the task.
So the second you hand someone a step to go do, their brain switches to doing. And you cannot decide to buy while you are busy trying.
I proved it the hard way. My first webinar. Every step, every framework. I put the entire room in doing mode.
They went home to try it. Almost nobody bought.
So how do you give real value without killing the sale?
Anything you teach, you can teach in four ways. What to do. Why it works. When to do it. And how to do it.
On a webinar, you teach three of them. What, why, and when. And you never teach how.
The how is the offer.
Here is what that looked like on my car wash webinar.
What: buy a business that already makes money. Why: you are buying the income, not a job. When: right now, while so many owners want out.
How? Never on the webinar. The how is the course.
HANNAH: adjust the what, why and when to how you actually teach it.
So a seminar makes people satisfied. A webinar that sells makes them hungry.
And write this one down. Good companies find their ideal customers. Great companies create them.
Someone can come to your webinar not even knowing they want what you sell, and leave as your client. That is what one webinar does. One webinar is the well.
So here is the rule. Every single thing you teach exists to prove the one truth. If it does not move the belief, it comes out.
Even your best stuff. Especially your best stuff.
Now, once you have your one lie, how do you get a stranger to actually believe the new truth?
There are five things a stranger has to believe before they buy. Screenshot this one.
One. I have a problem worth fixing now.
Two. It was never my fault.
Three. There is one thing I did not know.
Four. People like me are doing this.
Five. Waiting costs more than starting.
Now imagine a stranger honestly believed all five, in their own words, in their own head.
Would they be pretty ready to buy? Type "yes" if you think so.
Most webinars hit one or two. That is why people say "I need to think about it." There are steps missing.
And there are four ways to land each one.
Explain it. That is the simplest, and the weakest.
Compare it. An analogy they already agree with. Like the farmer standing on oil, or the heart surgeon.
Tell a story. People think in stories.
And show a client. Someone like them who did it. That is why I keep showing you Joe and Lisa. They did not study the script. They just read it. That is number four: people like me are doing this.
And the last letter. S. Send them to the next step.
This is where people apologize for selling. "So, um, I do have a program, no pressure."
If you believe what you just taught, the offer is just the next true thing. You do not apologize for it.
So here is the whole method in one line. Teach enough to believe. Not enough to leave.
Now, everything so far is what a stranger needs to think. But people do not buy because they think something. They buy when they feel like buying.
Think about it. If you wake up rested and feeling great, do you go to the gym? Probably. If you wake up tired and cranky? Probably not.
Very few people go no matter how they feel. Buying is the same. You buy when you feel like buying.
A webinar that sells does not just tell people things. It makes them feel them.
HANNAH STORY SLOT (optional): a moment you bought something big because of how a presentation made you feel.
So let me ask you something.
Have you ever watched someone in your space get the client you should have gotten? You know you are better. You care more. And they still got the sale.
Here is why. The better communicator wins. Not the better provider.
If what comes out of your mouth is not as good as what is in your head, people will never know what is in your head.
And the people who bought from them got a worse result, because they never found you.
So getting found is not vanity. It is the responsible thing. For you, for your family, and for the people who deserve to find you.
Now flip it. Imagine someone telling a friend, you have to watch her webinar. You have to watch his webinar.
Imagine being the one people in your space point at. You were just as good before. They just did not know it yet.
And let me ask you something bigger. What do you want your work to add up to?
HANNAH STORY SLOT: the personal moment you are most proud of that one webinar made possible. See the ideas list.
You are already building something, whether you mean to or not. The only question is whether you build it on purpose.
So picture a year from now, if nothing changes.
Still selling to people who already know you. Still in the DMs at eleven at night. Your family sees you on your phone. Again.
And the worst part. You know your stuff works. Strangers just never found out.
Now picture it with one webinar.
Strangers buying every week from one presentation. You run your webinar, close the laptop, and your head is clear. You are actually there at home. Or you are on a plane, and it still ran.
That is not a different person. That is you. One webinar from now.
Quick question. How many times tonight have you heard me say "one webinar is the well"? Type the number in the chat.
Read guesses. Then:
It is a lot. And it never felt like I was repeating myself, did it? Different stories, different examples, same five words. That is not repetition. That is how it was built.
And this is how we grade a webinar before it ever leaves our team.
The average webinar we see: three vague ideas instead of one lie. Teaches the how. Hits one or two of the five beliefs. Barely touches feelings. And apologizes at the close.
One our team builds: one lie, hammered all night. What, why and when, never how. All five beliefs. The feelings built in. And a close that is fully built.
So look at everything you learned tonight. The LESS Method. The one lie. What, why, when, never how. The five beliefs. And why people buy when they feel like buying.
And there is one more thing I did not teach you. The close. How you go from teaching to selling without it getting weird.
My teaching brain is screaming at me to spend the next two hours on it. But I would rather do something a little different.
Remember at the start I told you that you would not just learn how a webinar that sells works, you would feel one working on you?
So how would you like to watch me run the close right now, on you, so you can see exactly how it feels?
Type "show me" in the chat.
Read a few. Smile.
So, I make content for two kinds of people. And since I fly a lot now, let me explain it like this.
General boarding. You get on last. You get the little bag of snacks. You still get there, eventually.
First class. You get on first and off first. The food and drinks are made for you. Everything is taken care of, and you get there faster.
My free content is general boarding. My videos, my lives, this webinar. You can absolutely get there on your own. It just takes longer.
And then there is first class. For people who want it done for them, and want to get there faster. Because time is money, and the sooner your webinar is selling, the sooner your life changes.
So here is my question.
If there was a way for our team to build your entire webinar for you. Your offer, sharpened. Your script, word for word, in your voice. Your slides. Your show-up reminders and all of your follow-up. And then help you after you launch.
Type "yes" in the chat if you want the details.
Read the yeses.
So here is what you get.
Your offer, sharpened, with your own named method.
Your full webinar script. Word for word, in your voice.
Your slide deck, ready to present, with click cues on every slide.
Your show-up reminders, and all of your follow-up emails. For the people who watched and did not buy, and for the people who missed it.
My full training, as a student, so you understand every piece.
And sixty days of coaching with me and our team in Slack, after you launch. The clock starts when you go live, not when you sign.
And here is exactly how it works.
Step one. Go to the link on your screen and book a call with our team. onewebinarmachine.com/apply. It is a three-minute application, then you pick a time.
I am going to leave this link up for the rest of tonight. Type "booked" in the chat when you are done, so I know.
MODERATOR: from here on, watch #project-hannah-ingram. Every real booking posts there. Pass Hannah the FIRST NAME only. Hannah reads them out as they come in: "Maria just booked. Let's go." ONLY real bookings. Never invent one. Evergreen replay: skip all callouts.
And why a call? Partly to make sure it is a fit. But honestly, we also need to make sure what you sell is real.
We only build for honest offers that already get people results. Nothing scammy. Nothing we would not put our own name on. Every once in a while we have to say no to someone, and I would rather do that on a call than after.
Step two. When you move forward, the first thing our team looks at is your offer.
If it is solid, you go straight to the interview. If it needs work, that is completely fine. We sharpen it first. It adds a little time, but your webinar will be so much better for it.
Step three. We get your ingredients.
We send you questions, you answer them on a recorded video. Your stories, the way you talk, what your people already know you for. And send us everything: podcasts you have been on, your videos, old webinars.
Do not hold back. Go on as long as you want. Because we know the recipe. But like any recipe, you need great ingredients.
Step four. We hunt your one lie.
This is where most of our time goes. The part you cannot see from inside your own business, just like I could not see mine.
Once the one lie is right, the rest of the webinar almost writes itself.
Step five. Then we write. Your script, your deck, your show-up reminders and follow-up. All locked to your offer.
You get revisions. And most revisions, honestly, are about accuracy. Making sure every fact about you and your business is right.
And when your script arrives, you will probably think it is too simple. That is your teaching brain talking.
Remember Joe and Lisa. They did not overthink it. They read it the day before and read it word for word. That is how you know it is going to work.
Anything that sounds normal to you sounds complicated to a stranger. And what sounds too simple to you is exactly right for them.
The whole build happens inside thirty days. And a lot of that depends on how quickly you get back to us.
And just so we are clear on how it works. We write and design everything, and hand it to you ready to go. You or someone on your team pastes it into your webinar platform and your email in an afternoon.
We do not log into your tech. That is how we keep all our focus on the part that actually makes the money. The webinar.
So what does it cost?
Honest answer: it depends on your situation, and that is part of what the call is for. It is a four-figure investment, with a few payment options, and our team goes over all of it on the enrollment call, if you are approved.
But before we talk about cost at all, let's figure out what your webinar, or not having one, is costing you.
LIVE DEMO: click into the boxes and type. Start with 100 attendees a week, a $3,000 offer, 1% conversion. Then change them to numbers from the chat.
Let's do the math together.
Say you get a hundred people on your webinar each week. Your offer is three thousand dollars. And your webinar converts at one percent. Honestly, one percent is about what an average webinar does.
Now watch what happens if your webinar converts just one point better.
Read the +1 line out loud. Then +2, then +3.
That is what you are leaving on the table every year.
Now put in your own numbers. Your attendees, your price. Remember the number. I did not give it to you. You did. We are going to need it in a minute.
Ask the chat for someone's numbers and type them in.
So I want to make sure you understand what this decision is really about.
I do not think money makes you happy.
HANNAH STORY SLOT: a real moment where money, or not having it, changed something for someone you love. From the glass factory to now. Keep it true and short.
But it sure solves a lot of problems that make you unhappy.
When I was working in that glass factory, a lot of problems did not have an answer. Now they do. That is what one webinar did for me.
And here is something nobody tells you. You only get so many launches in your life. Nobody tells you the count.
Spending three more of them on a webinar you already know does not sell, or one you have never tested? That is the only real loss in this business.
And you are probably asking, is there a guarantee? What if it does not work? What if I cannot make it work?
I could tell you it works because of everything you have seen tonight. My account. Charles. Joe and Lisa. Jasmine.
But I want to make it safe for you. So here is our guarantee.
Your webinar hits [TARGET], or we keep working with you. We tweak it. We rewrite it. We read your numbers and we keep going until it hits.
Think about a contractor who said, we will keep working on your kitchen until it is right. We do not get to walk away until the job is done. That is a promise about our work. It is not a promise about your income.
CHRIS: fill in [TARGET] before go-live, a number delivery can honor. Dan uses $100 cash collected per attendee.
And maybe you are still worried about whether you can do it. So let me ask you. Can you read? Can you click?
Because that is what I am doing right now. My script is on the monitor. My deck is on the screen. I read, and I click. Joe and Lisa did exactly that.
HANNAH: if you have a photo of your setup, it goes here.
But do not take my word for any of this. I am the one selling it.
Charles. Seventy-nine thousand, six hundred and nineteen dollars in the last thirty days, on about eleven thousand in ads. Six hundred and sixteen thousand since February.
Our team built the machine behind it. Results not typical.
Joe and Lisa. The ones who read it word for word. Eighty-nine thousand, four hundred and thirty-one dollars in the last thirty days, on about eleven thousand in ads. Seven hundred and ten thousand since January.
Our team built the machine behind it. Results not typical.
Jasmine. Four hundred and seventy-six thousand dollars from January to September, on about ninety-five thousand in ads.
Our team built the machine behind it. Results not typical.
First properties. Laundromats. High-ticket sales. Car washes. Different niches. Same machine. One webinar is the well.
So go to the link on your screen and grab a time with our team. It is a short conversation. We look at your offer, your numbers, and what your webinar needs to say. If we are aligned, we get you started.
Read the bookings the moderator passes you.
And do not leave yet. I have something else for you. But first, the four questions I get every single time.
Question one. "Hannah, this was great. Can I just take what you showed me and do it myself?"
Maybe. And if you do, I will be genuinely happy for you. That is why I tried to make tonight as good as I could.
But let me ask you something. Even the best heart surgeon in the world does not operate on their own family. Not because they are not good enough. Because they are too close to it.
It is like your own golf swing. You cannot see it. Someone standing ten feet away sees the whole thing. Remember M&M's. The owners stared at the answer for years.
I gave you the recipe tonight. But your one lie, your story, what to cut, that is the part you cannot see from inside.
So do you really want to bet the next twelve months of your business on a webinar you know could be better?
Question two. "Will it actually sound like me? Or is it some AI template your team cranks out?"
I love this one, because it is the exact opposite.
You record your interview. You send us your podcasts, your videos, your old webinars. We pull the script out of you and put it in the right order. Your words. Your stories.
And yes, we use AI to help go through all your material faster. But every line is put together and polished by a real person on our team. It sounds like you on your best day.
Question three. "I bought a program before. I paid someone before. It did not work. Why is this different?"
You deserve a straight answer. Most of the time, someone handed you a template and a framework, and sent you off to make it work by yourself. Inside your own head. Which is the one place you cannot see it from.
And did they keep working with you until it worked? Or did they hand you something and disappear?
We build it. Then we stay. Sixty days after you launch, and we keep working until it hits.
And question four. "Okay Hannah. What does it cost?"
It is a four-figure investment with payment options, and our team walks you through all of it on the call.
But take the yearly number from the calculator. Your number. Divide it by fifty-two.
That is what every week without a webinar that sells is costing you. Not someday. This week.
And for most people, if you sell anything at a higher price, one client can cover the whole investment. So the real question is not what it costs. It is what it is already costing you.
A few quick ones.
"Do I have time for this?" Your main job is one recorded interview. If you do not have time for that, you do not have a business problem. You have a calendar problem.
"I need to talk to my partner." Great. Bring them on the call. That is completely normal.
"My offer is only a few hundred dollars." Great question for the call. Depending on your offer, it can work through volume, or there may be room to raise your price. We look at exactly that.
"I do not have a big audience." You do not need one. Strangers find a webinar.
And here is the bonus I promised. You are going to like this one.
When you book your call and enroll, you get the Autopilot Bonus.
Once your webinar is converting, our team turns it into an automated webinar. It runs every day, or every week, without you on camera.
That is how mine kept selling while I was on a plane. You run it live until it converts. Then it runs for you.
And here is the truth. Every week you run your business without a webinar that sells, you are earning less than you could.
You are already paying for the webinar you do not have. You just never see the invoice.
So let me leave you with one last thing. Who built Apple?
Steve Jobs. You knew that instantly.
Now. Who built IBM? Who built Nvidia?
Most of us do not know. But you knew Steve Jobs without even thinking. Why?
Because every single year, he gave one presentation.
You cannot change your corner of the world just by running a business. Every movement in history started with a talk. And today, when you give that talk online, we call it a webinar.
And a great presentation changes people whether they buy or not. Thousands of people will see it, and think about their problem differently forever.
You are one webinar away from a completely different life.
And remember what I told you at the start? That you would feel one working on you.
That pull you are feeling right now, to go book that call? That is not me. I am not that charming. That is a webinar built to sell. And our team builds that exact feeling for your people.
One webinar is the well. Let's build yours.
onewebinarmachine.com/apply. Go to the link on your screen and grab a time with our team. Type "booked" when you are done.
Pause 10 seconds. Read the bookings the moderator passes you.
Okay. Before questions, I promised you something.
Remember Mr. X? The one who looked at my first webinar and told me I was teaching too much?
He is here.
Meet Chris. Chris Bruce.
He built my first webinar that sold. His team has built them every day since. And they are our team now. They are who builds yours.
Chris, come on in.
Chris joins on camera. Hannah stays on screen. About five minutes. CHRIS lines are a guide: say them in your own words.
CHRISHey everybody. Good to be here.
CHRISHannah, I remember that first conversation. You had ninety minutes of slides, and every single one of them was good. That was the problem.
Quick laugh between you two.
CHRISAnd I want to say something to everyone still on. The people who have the most trouble seeing their own webinar are the ones who are best at what they do. They know too much. Everything feels important. That is why it is easier for us to see it from the outside.
CHRISYou saw Charles, Joe and Lisa, and Jasmine. First properties, laundromats, high-ticket sales. Completely different businesses.
CHRISSame machine. We pull the story out of you, we find the one lie, we cut everything that does not prove it, we build the follow-up, and we stay with you until it hits.
CHRISTheir results are not typical. But the machine is the same one we would build for you.
CHRISSo here is what happens when you book. A short conversation with our team. We look at your offer, where you are right now, and what your webinar needs to say. And we will tell you straight if we are the right fit.
CHRISIf you have been sitting on the fence all night, this is your sign. onewebinarmachine.com/apply.
CHRISHannah, back to you.
Thank you, Chris. Stay on for questions?
Chris stays for Q&A or drops, his call.
Okay. Questions. Drop them in the chat. The link stays on the screen the whole time.
Take questions. Under 45 seconds each. Treat every answer as one more reason to apply. End each with "apply, and we will go through it on the call."
Questions about the build, the process, or "will it sound like me" are great ones to hand to Chris.
MODERATOR keeps passing real bookings. Read them out between questions.
Okay. Here is where we end.
You are one webinar away from a completely different life. One webinar is the well.
onewebinarmachine.com/apply. Thank you for being here. Go book your call.
Hold the slide. End stream after 20 seconds.